How can a work attract the attention of a city? The work shows upas a campaign in public and digital space. The work uses political,parasitic and influencer strategies to spread the slogan and the relatedtrack TAKE YOURSELF ON DATES.
Credits:
Production of the track: Slow Mo
Co-Production of the track: Prod BY TV
Voice Performance: Nova Phiri
Graphic Design Support: Yasmin Knüsel & Dario Schorer
Animations & Video: Matthias Schüpbach
Project mentors: Christof Steinmann & San Keller
Social Media Assistance: Perla Schöpfer
Strategic Consulation in Campaigning Aspects: Lukas Probst
Distribution in public space: Andrea Fortmann, Andrea Ricklin, Bertilla Spinas, Jeanine Burkard, Lucia Messer, Marvin Prinz, Yasmin Knüsel, Rafale Haubensak, Raphael Holzer, Rosa-Lynn Rihs, Stéphanie Kiser, Wout Claassen
thanks to all the stores, bars, restaurants and cultural institutions for the opportunity to place and distribute merchandise.
Digital Distribution: thank you all who participated and shared the content!
Link to Webside
Link to Track
Link to Instagram
My dear, it is no secret, that a lot of people are in the grid of a lonelinesspancemic. But here comes a solution: take yourself on dates.To take yourself on dates. To take yourself on dates is the best wayto gain independence and self-sufficiency. You and you are goingout with eachother. To take yourself on dates is not like hangingout with friends, it has a coonotation of a romance between youand yourself or a hopeful romance starting. A solodate involvesyou treating yourself in the same way you would someone youwould care about. You pay for the two beers yourself, knowing thatyou will pay next time. Whatever may come: You always have yourback. And at the end of the day you think of yourself carefully. It's all about getting in touch with yourself. So do yourself a favor: Takea deep breathe, give yourself a hug, embrace your flaws. Thankyou for everything you give yourself. When you fall in love withyourself, you are getting a deep appreciation of your own worthsand capabilities. Falling in love with yourself also means that youare geniounly like yourself. To love oneself is the beginning of alife-long romance. Welcome to the world of self-marriage and sologamywhich has attracted increasing attention over the last fewmonths. When you love yourself, you are in your passion. All yourcells vibrate with love. It is not supposed to feel like anything. Youare the person feeling it so what you feel is what you feel. And ifyou don`t feel anything: That is fine too. To be really together meansnot to be able to seperate from each other. Forever yours, Yourself.
